Why Are More Men Taking Viagra?

Viagra has been the butt of many a joke over the years. After all, it’s the pill you take when you can’t get it up. Luckily, this view is starting to shift. More men are taking Sildenafil —the active ingredient in Viagra—for a number of reasons. 

Men are realising Erectile Dysfunction (ED) comes in many forms

Around 40% of men experience erection difficulties by age 40. Note the word ‘difficulties’. Erectile Dysfunction is a spectrum, meaning different men experience it in different ways. Sildenafil can help a man no matter the reason he’s struggling to achieve an erection. Some men may need to take Sildenafil every time they have sex, while others might only need it on occasion. 

The growing acceptance that ED isn’t black and white has helped Sildenafil shake the ‘it’s just for old men’ stigma. But this has only come about thanks to the next reason….

More men are talking about ED

Over the past few years, conversations around masculinity have become a lot more grown-up. Men are increasingly open about issues like mental health and body image. Age-old male techniques of ‘manning-up’ and burying emotions in a psychological black hole are fading away, largely because we’ve realised this sort of repression isn’t great for the average’s guys long-term health.

This openness has given men the confidence to discuss the issues they all encounter—including erection difficulties—and to accept that experiencing them doesn’t make you any less of a man. If you don’t buy this argument because you’re the strong, silent type, that’s cool too. However, this next reason is fairly indisputable, even to the most stoic among us….


There is a lot more choice today

Sildenafil works by relaxing blood vessels in the penis, increasing blood flow and resulting in stronger erections. Simply take a pill an hour before sex, get in the mood and prepare to rock the collective world of you and your lover, or lovers (it is 2020, after all).

Sildenafil , however, is only effective for four hours. If you’d prefer something that allows for more spontaneity and a longer time window, Tadalafil is also available. Better known by the brand name Cialis, Tadalafil is similar to Sildenafil except it lasts for 36 hours, not four. Dubbed ‘the weekend pill’ Tadalafil will allow you to achieve an erection—providing you’re aroused—over the better part of two days.

Moreover, both drugs are available in different frequencies, meaning there’s a treatment to suit any sex life. With so many options available, men are less inhibited when it comes to finding a treatment that’s right for them.

Sildenafil and Tadalafil are easily (and securely) available online

Just over two years ago, Viagra became available over the counter (OTC) in the UK. This meant men no longer had to get a prescription from their GP to purchase Viagra Connect. That meant no awkward trips to your GP to talk about your erection. Could this be one significant reason why more men are taking Sildenafil? Well it definitely helped!

While you no longer had to speak to your GP about erection difficulties, getting Viagra Connect over the counter meant you still had to go to the pharmacy. Then, the gates to erection heaven opened yet again… 


As time went on, people were talking about treatments more openly and online services like Manual – that offer the generic versions of Sildenafil and Tadalafil from as low as £15 – rose in popularity. The icing on the cake? No need to speak to a GP face-to-face about your erections, no need to visit the pharmacy: you can do everything from the comfort of your own home. Safely. 

We’re offering treatment from just £15, delivered to your door in an unmarked box. No more trips to the pharmacy, no more worries. Phew.